Feb. 22-24 2003 ------------- Circus Magic -------------http://www.circus
March 7-9 2003-------------- Pittsburgh Performing Arts
Ministry--------------Contact - Elaine Scalf - 724-468-8153
April 8-13 2003---------------C.O.A.I. Annual Convention-------------http://www.coai.org
There are may publications addressing the art of promotion.
Purchase and read as many of these as you can. One good idea from
a book is well worth the purchase price. It is generally agreed
that word of mouth is the best advertising but it is not a stand
alone proposition. If you are relying on word of mouth alone it
could take years to develop a large clientela.
The first thing you need is a telephone yellowpage listing. Depending
on your budget this could be a two line listing with your name
and phone number a full page ad with pictures or anything in between.
One very important hinge about a phone listing is that any prospective
client will look in "the Book" first when they are ready
to hire a clown. The only problem with a new business is the publication
date for the phone book. If you miss getting a spot in this year
it will be a full year until you get in the next one.
If you missed the phone book, newspaper ads work well but to be
effective you must place an ad every week so that your number
is always available. Once your number is in the phone book you
can cut back on the newspaper ads. You then only need to keep
your name recognizable.
One way to get your name out there is to attend functions free
of charge. Sometimes an event coordinator will let you do balloons
or facepaint for tips and you can hand out literature at the same
time. Be careful doing this and only do it on a limited basis.
You do not want to get the reputation as being a free clown.
Sometimes you can get bookings from a party planner or a booking
agent. These agencies will charge you a fee for their services
so be sure to ad this amount to the price you are willing to work
You can also put up fliers on bulliten boards at the mall and
other public places. These are hit and miss at best so don't rely
to heavily on them.
Some people paint there cars with fancy designs and put their
name and phone number on them for all to see. This could be good
advertising but it could also be an invitation for vandels or
other missguided people. You should also check with your insurance
company and see if it voids your coverage. Some insurers require
a corporate policy if there is advertising on your car.
Speaking of insurance, you should definatly invest in some sort
of entertainers insurance. It is better to be safe than sorry.
You should learn who the other clowns in your area are. Introduce
yourself to them and offer to give them any jobs that you can't
handle. If they would like you could let them see one of your
shows and perhaps you could attend one of theirs. That way you
could refer each other without the fear of them doing a subpar
performance and ruining your reputation.
Your reputation is the most important product you sell. One bad
experience or dissatisfied customer can ruin years of good work.
When someone uses the word "professional" we assume
things about the person. More over they are assuming certain things
about themselves. In asking entertainers what a professional is
we discovered three basic types. I define them here.
First - the Plastic or Imitation professional:
A person who lives and works in his/her profession in a fear
based way and suffers the consequences of the barriers her or
she lives with. This person is said to be self 'ish' as opposed
to self 'full' and is totally encumbered by self doubt and lack.
This makes up the majority of 'so called' professionals everywhere
according to the people we talked to. It seems it's a human difficulty
not just a professional one.
Next - the Paid Only professional:
In the way we are using the term here people said it is when,
being paid is the only thing that makes the person professional.
In other words their actions are not professional per say but
they feel the mere fact that they are being paid for the work
makes them professional. They most likely have not created the
rest of the dynamic and so live in lack in spite of what they
wish to achieve.
Lastly - the True professional:
In our conversations this is considered authentically professional.
This is the highest and best idea you've had about you, your profession
and your clients. It ends up that it's really about what kind
of person you are and how you are with others that people perceive
as professional, and then what kind of professional. A very human
dynamic indeed. Ok fine you say, these are people's perceptions
of professionalism. If this is so obvious then why do people choose
the first or second scenario and not just jump right into the
ideal , true professional? It is because there are many barriers
to your professionalism. Here we will discuss three of those barriers
and their causes.
We should not confuse this with the ego itself. Ego can be
a very positive thing. Self confidence, assertiveness and other
traits are ego based and necessary for your success. Egotism as
we're using it here is not so useful. This is the type of ego
we see when we observe someone who seemingly places themselves
central to everything, most important, all important. The problem
here is the lack of respect for others and yourself. Egotism is
a symptom of fear, fear of lack. It is the very acceptance of
lack and a mistrust the abundance in the world. This person has
no room for Love of self or professionalism. In thinking of your
clients and the people around you, If you think you're "doing
them a favor" by performing for them or even just being around
them, you need to look at this dynamic working in your life.
The word speaks for itself. To fully understand why it's a
barrier however, we must look at another word, complacency. This
is the word we use when we aren't considering the 3 C's Triad.
A lack of caring and effort are simply habits and so changeable.
So it can be said that laziness is a result of refusal to change,
stagnation then occurs. Motivating yourself out of these habits
is a matter of conscious thought and consistent effort. The difficult
part is, as they say, the decision to do so.
This word is connected to many emotions most of them negative.
Visions of cutthroat business men destroying peoples lives for
profit, enter out minds. This commercialized version complicates
the word making it feel distant and helps us to excuse it as someone
else's problem not our barrier. Greed is wanting and working to
obtain more than you need. This is not to say there is a limit
to what you may have, earn or own. More that when you are consumed
by the very idea that more is necessary always and at the expense
of everything else, you have been caught in the trap of greed.
This stems from the same fear of lack as egotism. It has only
manifested in another way. It will help you to remind yourself
that the world is a store house for all things.
We have explored three of the barriers to professionals today.
But what of solutions? The 3 C's triad can help define ways to
push through these barriers and release our selves to more productive
boundaries. The c's stand for caring, Caring and CARING!
The 3 C's Triad
1. Caring about your over all profession and reputation
In creating your standards of professionalism you must care
not only about yourself but how it affects your profession in
general. (I.e. the plumber you are effects how people view plumbing
in general. ) Society's view of your profession will be influenced
by how you conduct yourself within your profession. Knowing this
you can create, maintain and guard your reputation and that of
everyone in your profession.
2. Caring about your clients and the people involved
The clients and people (yes all of them) that you make contact
with are key to your success and the success of your profession.
In dealing with people in the most ethical and courteous way,
you create the most effective and lasting relationships with them.
Remember no people, no business. The more you care about the people,
the more they will provide the future of your profession.
3. Caring about your skills
Every profession has specific skills needed to be effective
on the job. Keeping your skills up to day and polished is essential
success. There is always room for improvement as we know however,
sometimes we must making room for out and out
transformation. Keep learning and keep sharing, these are the
keys to professional skills.
There are many barriers and many objectives to becoming a true
professional. This lesson alone will push your professionalism
to a new level. However, remember that our learning environment
must continue always in order to insure that we are maintaining
and improving on our professionalism.
Have Fun out there people!
For more on these and other topics see A. M. Pohl's ebook series
in the Holes". Brought to you by The Oh My Gosh! Co.
First in performance education.
For the advaced professional;"Fill
in the Holes" introduces new ideas, ways to be more productive
with your clients and concepts showing the pitfalls and how to
avoid them. Want to get to the real obsticals of your relationship
with your clients and professional relationships? You need to
read Volume Five!
For beginners;the series
covers the basics letting you know what business is and what you
need to do business effectively. Are you just getting started
building your client relationships? Start with Volume One.
There is information for all levels
of business;whether it be corporate powerhousing or the
smaller self employed. "Fill in the Holes" of your professionalism.
You can go through the volumes in order or only order the volumes
you need, this series will change your attitude toward your clients
and yourself. If you want to be a true professional you want to
read this series!
Dear Peachey and experts,
I've been a clown for a lot of years
but I still think my show could use some help. I'd really love
to take some classes from the pros, but never seem to be able
to find classes.
How do I get close to the pros. and find classes?
There are many ways to find classes and
get to meet the pros. There are also a lot of conferences and
conventions held at various locations throughout the country.
To start, take a look at the schedule of events at the top of
our newsletter. We have posted there where "Peachey Keene"
along with other top educators will be lecturing. You can Log
onto www.peacheykeene.com or ohmygoshco.org these two sites are full of information for
entertainers and performing artists. Both offer private instruction
and will answer any questions you may have. They also have link
pages to other pros. Another good way to find more about clowning
is to contact a clown ally in your area. Many clown clubs advertise
lecture events featuring some of the top pros. Lastly don't forget
to look for the website of the pro. you want to see.
Best Fishes, Steve "Peahey Keene"
I have been clowning for two years and now I am ready to ad a
new character to my repetore'. Do you have any suggestions on
how I should go about this.
Jasper the clown
Congradulations on your two years of
performance. You must feel very good that you've stuck with it
this far. And yet you're just begining to find out what rewards
and work are involved.
The character a person already performs,
is a three dimentional being and may be all a performer needs
to express themselves their whole life through. But I'll tell
you, it can indeed be very rewarding expressing yourself through
other characters. The trick is knowing what you want to express.
As a character actress myself for over 30 years I perform many
different original characters on a regular basis.
When deciding whether to stretch yourself
in this direction, there are a few things to take into account.
First: Will expanding into another character
take away from the performance of your original?
Some people simply cannot extend themselves in this way. Where
they may be all talented and able to perform anything (Balloons,
Magic, juggling...) this does not mean they can change themselves
from one person to another. It's a Love it or Hate it kind of
thing. Don't force yourself. It may be you only need to transform
and change your present charcter. Remember too that it will take
time for your new charcter to become known and that you will be
pulled between characters in your work. This isn't for everyone.
Secondly: Do you need another character?
This means it's necessary for you to diversify in order to work.
ie. Your client has requested a particular kind of character.
So you need to create it.
Also: If you go for it, don't hold back.
There is no cheating in creating a character. No matter if you
have one or
one hundred, each charcter you perform has to be fully developed.
History, clothing, makeup, hair everything. You can't change a
costume and say "hey' here's the new character". So
be prepared to work hard and long. It's worth it.
In closing, start with what you want
to express and ask yourself the above questions. As long as you're
willing and uncomprimising in your approach you won't have any
A.M. "Skipper" Pohl Owner/Founder
of The Oh My Gosh!
Co. First in
We would like to inform everyone that www.peacheykeene.com
is up and running. This is where you will find the latest and
greatest in foam props.
Foam Hot Dog (Frank)
14 inches long and over 5 inches in diameter. Complete with mustard
and onions. This size hot dog fits into an invisible dog leash
to become your pet dog frank. (leash not included) click
here to order
Rainbow Production Birthday
Here is a three layer Birthday cake that magically appears inside
a previously empty cake pan. An original creation from PEACHEY
KEENE PROPS and a must for every birthday party entertainer -
Clown or Magician.
Three popular sizes to choose from. click
here to order
Bug Eyed Binoculars
These binoculars are large enough to be seen at a great distance
and are very colorful.. (yellow and hot pink are the standard
color), custom colors are available on request. Peachey uses these
in his stage shows when looking for that special audience volunteer.
click here to order